Adding value beyond sales

We partner with premium brands to reach and create premium experiences for their best customers on large marketplaces.

Our Brands

After more than a decade, the partners at Angel Direct Products feel passionately about offering products that keep families and friends connected. It’s what we look for in all our partnership with brands – a genuine, personal connection based on similar values and interests. We strive to take that spark and grow it into something bigger and sustainable.

Our Brands

Angel Direct Products is a fast- growing, family-owned company nestled in the beautiful Wasatch Mountains southeast of Salt Lake City. It is owned by mother and son duo Marcie and Dustin. They have been working together for almost ten years, and both agree working with family is the best! Ten years ago Marcie was a single mom with three boys still to raise, and Dustin was a recent college graduate who had just gotten married. Both were having troubles finding employment that would fit their entrepreneurial spirits and core family values, so they did what most would do in the situation – they bought a business! They bought Cut@Home, an online retail craft store. They quickly made a name for themselves in the tight-knit crafting industry, and soon became one of the first and largest die-cutting and cardmaking online stores. In 2008 Cut@Home was awarded by Spellbinders Paper Arts the “Spellbinders Web Retailer of the Year”. In 2009 Quickutz Inc. (now a part of We R Memory Keepers) made Cut@Home an “UpperKutz Platinum member” based on their large volume of sales. In 2014 Cut@Home was named the Best Online Scrapbooking Store for the state of Utah.
Never remaining still and always looking for growth and a challenge, Marcie and Dustin decided to launch their own brand of craft products two years ago, this time involving their spouses in their joint (ad)venture. Naming their brand was easy. Marcie greets each one of her grandchildren with “There’s my ANGEL!!” as she gives them a big grandma hug. Hence Angel Crafts was born.
As much fun as manufacturing craft products is, there was still a part of Marcie that wanted to fulfill her lifelong dream of manufacturing baby products. Brought upon by frustration in not finding what she needed as a young mother, Angel Baby products was created.
Dustin’s wife Janeth and Marcie’s husband Ron are also very involved in their family business. Janeth has valuable input as a young mother herself and helps with manufacturing and product development. Born and raised in Mexico, she is also instrumental in getting our products into the Mexican and the South American markets. Janeth has her own crafting video channel where she demonstrates how to make different crafts in Spanish. Ron has over 35 years in the legal profession and serves as in-house counsel to Angel Direct Products and manages our company’s finances. Fluent in German with a broad knowledge of the European markets, he assists ADP with our international market. Like Janeth, he also helps with manufacturing and product development.
Through Angel Crafts products we want our customers to make beautiful cards, lovely home décor, memorable scrapbook pages and capture memories through crafts that will last a lifetime. Products are chosen carefully to coordinate with each other and stimulate your individuality and creativity.
Angel Baby was created to make life a little more organized and simpler for our young mothers. They have so much responsibility caring for the future leaders of our world, we want to do our part and be a part of their great work!
Some say they could never work with their family or be a part of a family business – NOT US! We absolutely love it and would not have it any other way. There is no better business partner than one who wants your success more than they want their own. And we have found that in our family business.